Case Analysis of Bahrain Bay

Topics: Marketing, Middle East, Bahrain Pages: 4 (941 words) Published: June 2, 2012
Case Analysis of Bahrain Bay

Brief Contents

Part 1 Case background

Part 2 Marketing mix

Part 3 Base on SWOT

Part 1 Case background
Bahrain Bay Development is a joint venture between Arcapita Bank and a Bahrain-based investment group. It is a $2.5 billion development off the northeast coast of Manama in the Kingdom of Bahrain. Its aim is to create a whole new customized environment, opening an entirely new market and fulfill more customers' needs through diversification.

Part 2 Marketing mix
Q1. What are Bahrain Bay’s four foundational philosophies, and how might they be used as marketing tools? Bahrain Bay's four fundamental philosophies are as follows:
1) Scale and Aesthetics
Diversity of style and design is of paramount importance in creating a motivate, surprising, and live environment. As the first ambitious project of its kind for the Kingdom of Bahrain, Bahrain Bay is aimed to create a world-class and ultra modern destination which perfectly fits in with its surrounding environment. This goal can be achieved only by working closely with planners, architects, shareholders developers and managers. From a marketing perspective, the artistic designs are the key edge of Bahrain Bay's buildings. 2) Community Fabric

The project will be a mix of commercial, residential, and retail units, aiming to create a self-governing and self-sustaining community. Supported by the digital technologies and infrastructures, Bahrain Bay will provide an exceptional quality of life that might take years to come for residents, businesses, and investors alike. Additionally, Bahrain Bay will be given more opportunities to form the ties that truly unit a community by investing in and working with local activities, say, the Busaiteen Football Club. Hence, a unified community for its residents and business people instead of a place constituted by individual buildings. 3) Social equity

Investment on social equity is considered...
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