Case-3: JetBlue Airways: A cadre of New Managers Takes Control.
Case-3: JetBlue Airways: A cadre of New Managers Takes Control.
Introduction:
JetBlue Airways Corporation, often stylized as jetBlue, is an American low-cost airline.
The company is headquartered in the Long Island City neighborhood of the New York
City borough of Queens. Its main base is John F. Kennedy International Airport, also in
Queens, and maintains a corporate office in Cottonwood Heights, Utah.
The airline mainly serves destinations in the United States, along with flights to the
Caribbean, The Bahamas, Bermuda, Barbados, Colombia, Costa Rica, the Dominican
Republic, Jamaica, Mexico, Peru, and Puerto Rico. As of October 2013, JetBlue serves
84 destinations in 24 states and 12 countries in the Caribbean, South America, and Latin
America.
Figure: JetBlue Airways
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Creating relations between case study-3 and Crafting and Executing
Strategies model:
The Crafting and Executing Strategies model is given below:
External
Analysis
Strategic
Fit
1.Vision
Competitive
1.Strengths
2.Mission
Advantage
2.Opportunities
3.Objectives
Internal
Analysis
Patterns of
Action
1.Competitive
2.Supplementary
3.Tailoring
3. Threats
4.Globalization
4.Weakness
5.Diversification
Figure: Block Diagram of Crafting and Executing Strategies Model.
Competitive Advantage:
Being Relevant: JetBlue airlines focus on being relevant to passengers in ways that mattered most. This is what brought the success to those carriers and made them the preeminent names in aviation as the industry was growing. There was a great deal of attention paid to schedule timings – arrivals and departures times most valued by fliers. JetBlue pays a great deal of attention on schedule timings – arrivals and departures times most valued by fliers.
What customer’s value: The Nonstop flight is an endangered species. It’s an example of how the airlines operate their businesses based on their internal systems, and not based
on
Introduction:
JetBlue Airways Corporation, often stylized as jetBlue, is an American low-cost airline.
The company is headquartered in the Long Island City neighborhood of the New York
City borough of Queens. Its main base is John F. Kennedy International Airport, also in
Queens, and maintains a corporate office in Cottonwood Heights, Utah.
The airline mainly serves destinations in the United States, along with flights to the
Caribbean, The Bahamas, Bermuda, Barbados, Colombia, Costa Rica, the Dominican
Republic, Jamaica, Mexico, Peru, and Puerto Rico. As of October 2013, JetBlue serves
84 destinations in 24 states and 12 countries in the Caribbean, South America, and Latin
America.
Figure: JetBlue Airways
1|Page
Creating relations between case study-3 and Crafting and Executing
Strategies model:
The Crafting and Executing Strategies model is given below:
External
Analysis
Strategic
Fit
1.Vision
Competitive
1.Strengths
2.Mission
Advantage
2.Opportunities
3.Objectives
Internal
Analysis
Patterns of
Action
1.Competitive
2.Supplementary
3.Tailoring
3. Threats
4.Globalization
4.Weakness
5.Diversification
Figure: Block Diagram of Crafting and Executing Strategies Model.
Competitive Advantage:
Being Relevant: JetBlue airlines focus on being relevant to passengers in ways that mattered most. This is what brought the success to those carriers and made them the preeminent names in aviation as the industry was growing. There was a great deal of attention paid to schedule timings – arrivals and departures times most valued by fliers. JetBlue pays a great deal of attention on schedule timings – arrivals and departures times most valued by fliers.
What customer’s value: The Nonstop flight is an endangered species. It’s an example of how the airlines operate their businesses based on their internal systems, and not based
on