Case 12-1
Lopez, Rodrigo (2013, December 19). 3 ways advanced tech is transforming real estate marketing. Retrieved from http://www.boston.com/business/blogs/global-business-hub/2013/12/3_ways_advanced.html
Mobile Technology
A browser search has become secondary for many brands that no longer does content wait for a customer to come to them, they are now able to sense a presence and deploy content, targeting potential buyers using Big Data, geo-targeting, even RFID technology. One of the new features of iOS 7 (Apple’s latest operating system) is iBeacon, a sensor that alerts mobile devices that they are near certain places or objects. For example, a homebuyer might walk past a listing in a real estate office window. If that buyer stands there long enough, iBeacon can issue an alert asking if he or she would like to watch a short fly-through animation, or view a 360° panorama from the penthouse. In addition, walking through a gallery of 3D illustrations, the app offers to send all of the images in an email.
All of these technology trends are making physical marketing centers more engaging and exciting, prolonging their lives into a virtual and mobile experiences that are less expensive to build and more nimble as a project changes.
As we have increasing privacy and risk concerns in the world today with identity theft, questionable marketing, data mining, and profiling, it is becoming increasingly important to explore how consumers feel and react to the use of their data. This study makes an important contribution to the literature by presenting common positive and negative myths surrounding these issues and exploring how ethical or unethical consumers believe these practices are by looking at the myths and their reaction to them. We focus on consumers’ perceptions because at the end of the day it is what the consumers perceive to be happing that will determine their reaction. An ethical data practice is one that is believed to increase consumer,
Mobile Technology
A browser search has become secondary for many brands that no longer does content wait for a customer to come to them, they are now able to sense a presence and deploy content, targeting potential buyers using Big Data, geo-targeting, even RFID technology. One of the new features of iOS 7 (Apple’s latest operating system) is iBeacon, a sensor that alerts mobile devices that they are near certain places or objects. For example, a homebuyer might walk past a listing in a real estate office window. If that buyer stands there long enough, iBeacon can issue an alert asking if he or she would like to watch a short fly-through animation, or view a 360° panorama from the penthouse. In addition, walking through a gallery of 3D illustrations, the app offers to send all of the images in an email.
All of these technology trends are making physical marketing centers more engaging and exciting, prolonging their lives into a virtual and mobile experiences that are less expensive to build and more nimble as a project changes.
As we have increasing privacy and risk concerns in the world today with identity theft, questionable marketing, data mining, and profiling, it is becoming increasingly important to explore how consumers feel and react to the use of their data. This study makes an important contribution to the literature by presenting common positive and negative myths surrounding these issues and exploring how ethical or unethical consumers believe these practices are by looking at the myths and their reaction to them. We focus on consumers’ perceptions because at the end of the day it is what the consumers perceive to be happing that will determine their reaction. An ethical data practice is one that is believed to increase consumer,