Carefour Missadventure in Russia
Master of Business Administration
Strategic Management
Carrefour Misadventure in Russia
Supervised By Submitted By
John Kalmus Muhammad Omair STU 22782
Submitted To
IBAM
Word Count 3898 Submission Date 22 January 2011
Carrefour strategy is comprised of following components Organic, Sustainable and Profitable growth Fast return on capital employed Market Leadership through Acquisition Carrefour started business in 1963 by introducing the idea of hyper market by providing thousands of products under one roof. Soon after the success of hyper market Carrefour started targeting the customers with discounted stores. Carrefour is now world Europe largest and world second largest. Carrefour Major Merger and Acquisitions 1998 acquisition of Comptoirs Modernes 2000 merger with Promodes 2000 partnership with Maus group to enter to Switzerland 2001 acquisition of Notre largest retailer in Belgium 2003 acquisition of Italian retailer Hyparlo which increased its stake in Colombia from 55 to 100 2003 joint venture with Norwegian company Norges Gruppen 2003 acquisition of Ahold in Poland 2004 sold 1.2 billion $ assets for growth 2005 acquisition in Taiwan, Turkey, Cyprus and France 2005 sold $264.1 million assets to Tesco in Czech Republic and Slovakia 2006 acquisition of 5th largest retailer in Spain 2006 selling of South Korea operations to E-Land 2007 acquisition in Romania
2010 100% acquisition of Turkish company 2010 alliance with India s future Group 2010 acquisition of 51% of Hebei Baolongcang Chinese operator Source: Data Monitor 26 July 2010 The company started its business in France and adopted the organic growth strategy as the market was not saturated at that time and company was also not so much financially strong. The company used its assets and sales to develop its position in market and after two years company was in a position to move in international market. Carrefour s adopted the organic growth strategy in France until it was in
Strategic Management
Carrefour Misadventure in Russia
Supervised By Submitted By
John Kalmus Muhammad Omair STU 22782
Submitted To
IBAM
Word Count 3898 Submission Date 22 January 2011
Carrefour strategy is comprised of following components Organic, Sustainable and Profitable growth Fast return on capital employed Market Leadership through Acquisition Carrefour started business in 1963 by introducing the idea of hyper market by providing thousands of products under one roof. Soon after the success of hyper market Carrefour started targeting the customers with discounted stores. Carrefour is now world Europe largest and world second largest. Carrefour Major Merger and Acquisitions 1998 acquisition of Comptoirs Modernes 2000 merger with Promodes 2000 partnership with Maus group to enter to Switzerland 2001 acquisition of Notre largest retailer in Belgium 2003 acquisition of Italian retailer Hyparlo which increased its stake in Colombia from 55 to 100 2003 joint venture with Norwegian company Norges Gruppen 2003 acquisition of Ahold in Poland 2004 sold 1.2 billion $ assets for growth 2005 acquisition in Taiwan, Turkey, Cyprus and France 2005 sold $264.1 million assets to Tesco in Czech Republic and Slovakia 2006 acquisition of 5th largest retailer in Spain 2006 selling of South Korea operations to E-Land 2007 acquisition in Romania
2010 100% acquisition of Turkish company 2010 alliance with India s future Group 2010 acquisition of 51% of Hebei Baolongcang Chinese operator Source: Data Monitor 26 July 2010 The company started its business in France and adopted the organic growth strategy as the market was not saturated at that time and company was also not so much financially strong. The company used its assets and sales to develop its position in market and after two years company was in a position to move in international market. Carrefour s adopted the organic growth strategy in France until it was in