Buyer Behaviour Exam (Multiple Choice -No Answer)
Minas Poulos – Buyer Behaviour 2nd Edition
Multiple Choice Test Bank
Which of the following is closest to a product described as high involvement? 1. Detergent 2. Paper stapler 3. Sun glasses 4. None of the above
Which of the following best represents the order of consumer decision making? 1. Information search; final purchase; evaluation of alternatives; 2. Problem/need recognition; information search; evaluation of alternatives; final purchase 3. Post purchase; Problem/need recognition; information search 4. None of the above
Which of the following statements is incorrect? 1. a high involvement product involves a more complex search than a low involvement product 2. a low involvement product often entails little cognitive effort 3. a low involvement product is selected by examining all product attributes 4. a high involvement product is selected by examining many product attributes
Consumer risks associated with a washing machine are best described as follows: 1. High psychological risk 2. High economic and functional risk 3. High social risk 4. Low functional risk
A compensatory decision is defined as one which: 1. ideally involves the weighing of all the positive and negative features of each attribute against each other to produce a rational decision. 2. involves the weighing of most positive and negative features of each attribute against each other to produce a rational decision. 3. a decision is made on one attribute 4. a decision is made by selecting a product which avoids certain negative features
Satisficing refers to the selection of a product on the basis of 1. minimising negative features 2. maximising positive features 3. the same criteria used for a compensatory decision 4. comparing negative and positive attributes
Strategic implications for a low involvement product include: 1. ensuring a broad
Multiple Choice Test Bank
Which of the following is closest to a product described as high involvement? 1. Detergent 2. Paper stapler 3. Sun glasses 4. None of the above
Which of the following best represents the order of consumer decision making? 1. Information search; final purchase; evaluation of alternatives; 2. Problem/need recognition; information search; evaluation of alternatives; final purchase 3. Post purchase; Problem/need recognition; information search 4. None of the above
Which of the following statements is incorrect? 1. a high involvement product involves a more complex search than a low involvement product 2. a low involvement product often entails little cognitive effort 3. a low involvement product is selected by examining all product attributes 4. a high involvement product is selected by examining many product attributes
Consumer risks associated with a washing machine are best described as follows: 1. High psychological risk 2. High economic and functional risk 3. High social risk 4. Low functional risk
A compensatory decision is defined as one which: 1. ideally involves the weighing of all the positive and negative features of each attribute against each other to produce a rational decision. 2. involves the weighing of most positive and negative features of each attribute against each other to produce a rational decision. 3. a decision is made on one attribute 4. a decision is made by selecting a product which avoids certain negative features
Satisficing refers to the selection of a product on the basis of 1. minimising negative features 2. maximising positive features 3. the same criteria used for a compensatory decision 4. comparing negative and positive attributes
Strategic implications for a low involvement product include: 1. ensuring a broad