Business Proposal Case Study

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AppDeveloper
MaxBee
TitovaStreet15
Slovenia,Maribor2137
MaxBee will develop and sell applications that would allow Apple users to re-experienceuserinterfaceontheirsmartphones. 1 EXECUTIVESUMMARY
Thepurposeofthisbusinessplanistoraise€150,000forthedevelopmentofan iPhoneappdevelopmentcompanythatwillsellapplicationspecificfortheApple iPhone. This business plan will also showcase the expected financials and operationsoverthenextthreeyears.MaxBee(‘‘theCompany’’)isaSloveniabased start-upthatwillgeneraterevenuesthroughthesaleofapplicationviatheApple AppStore.IztokBlažičfoundedtheCompany.

1.1 The Application
The primary revenue center for the business will come from the development of applicationthatwillbesoldthroughtheAppleAppStore.
ThethirdsectionofthebusinessplanwillfurtherdiscusstheoperationsofMaxBee. 1.2 Financing
Mr.Iztokisseekingtorise€150,000fromaventurecapital.Detailsofcontractare to be further discussed during negotiation. This business plan assumes that the businesswillreceive€150,000.Thefinancingwillbeusedforthefollowing: • DevelopmentoftheCompany’sapplicationdevelopmentplatform. • Financingforthefirstyearofoperation.

• Capitaltopurchaseservers,computers,andrelatedtechnologyMr.Iztokwill contribute€25,000totheventure.
1.3 Mission Statement
MaxBee’smissionistodevelophighqualityapplicationforApple-basedconsumer electronicdevice.
2
1.4 Management Team
IztokBlažičfoundedtheCompany.Mr.Iztokhasalotoftheoreticalknowledgein thesoftwareprogrammingindustry.Throughhisexpertise,hewillbeabletobring theoperationsofthebusinesstoprofitabilitywithinitsfirstyearofoperations. 1.5 Sales Forecasts

Mr.Iztokexpectsastrongrateofgrowthatthestartofoperations.Belowarethe expectedfinancialsoverthenextthreeyears.
Proformaprofitandloss(yearly)
Year 1 2 3
Sales €76,000 €100,000 €140,000
Operatingcosts €42,000 €48,000 €52,000
EBITDA €42,000 €60,000 €70,000
Taxes,Interestsand
depreciation
€19,000 €32,000 €47,000
Netprofit €25,000 €50,000 €55,000
Sales,operatingcosts,andprofitforecast
1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first threeyearsofoperation.Mr.Iztokintendstoimplementmarketingcampaignsthat will effectively target individuals and businesses thatwould beinterested in application.ThebusinesswillworkcloselywithApple,Inc.(viaitsapplicationstore) aswellasthroughproprietarymarketingchannelstopromotesalesofitsdeveloped application.

$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
Year1 Year2 Year3
Sales
EBITDA
Netpro^it
3
2 COMPANYANDFINANCINGSUMMARY
2.1 Registered Name and Corporate Structure
MaxBeeisregisteredasacompanywithlimitedresponsibilityinSlovenia. 2.2 Required Funds
Atthistime,MaxBeerequires€150,000ofdebtfunds.Belowisabreakdownofhow thesefundswillbeused:
Mr.Iztokisnotseekinganinvestmentfromathirdpartyatthistime. Projectedstart-upcost
Initialleasepaymentsanddeposits €15,000
Workingcapital €25,000
FF&E €30,000
Websitedevelopment €42,500
Securitydeposits €5,000
Insurance €2,500
Serversandtechnologyequipment €25,000
Marketingbudget €25,000
Miscellaneousandunforeseencosts €5,000
Totalstartupcosts €175,000
Useoffunds
Initiallease
paymentsand
deposits
9%
Workingcapital
14%
FF&E
17%
Website
development
24%
Securitydeposits
3%
Insurance
2%
Serversand
technology
equipment
14%
Marketingbudget
14%
Miscellaneousand
unforeseencosts
3%
4
2.3 Investor Equity
Mr.Martinisnotseekinganinvestment...
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