Business Policy

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NATIONAL UNIVERSITY OF IRELAND, DUBLIN UNIVERSITY COLLEGE DUBLIN

Master of Science (MSc 31)

Business Policy (BMGT4046H) STUDY GUIDE

MSc Hong Kong Copyright March 2013

Page 1

Author: Dr Ann Bourke (2013)

This Guide was prepared for the National University of Ireland, Dublin as a comprehensive support for students completing the Master of Science Degree programme.

© This publication may not be reproduced, in whole or in part without permission in from the National University of Ireland, Dublin.

Module Co-ordinator Contact details Mobile Office Email

Dr. Ann Bourke

353 86 8232227 353 1 716 4703 Anne.Bourke@ucd.ie

2 MSc Business Policy HK March 2013

TABLE OF CONTENTS

PAGE WELCOME NOTE 1. INTRODUCTION TO THE MODULE a. Module aims b. Module learning outcomes c. Learning / study approach d. Delivery format & schedule e. Business strategy – why is it important? f. Learning supports g. Useful source material / web sites 2. ASSESSMENT a. Aims of assessment b. Assessment components & weighting c. Preparation & Submission Guidelines d. Grading – university policy e. Grade descriptors for assessment components 3. MODULE STRUCTURE a. Strategy: definitions, key concepts & industry analysis b. Resource based view of strategy & the organization c. Competitive advantage - sources and sustainability d. Industry contexts – technology driven & mature e. Corporate strategy – integration, diversification & execution 4. CONCLUDING COMMENTS 5. APPENDICES 4 5 5 6 6 11 12 12 13 15 15 15 15 19 21 23 23 42 54 70 82 105 106

3 MSc Business Policy HK March 2013

FROM YOUR MODULE CO-ORDINATOR

Dear student, This Business Policy (BMGT 4046H) module is designed to ensure that you are familiar and up to date with current theory and practice pertaining to business policy / corporate strategy. This Study Guide sets out the module aims, the key features of the module and also explains important concepts and elements in relation to your study. Study pointers are provided along with guidelines for the completion of the assigned learning tasks. Please use the Study Guide to guide your study in conjunction with the other learning supports - the assigned text book (Grant, 2010), journal articles, cases and slides. Given the demands on your time, make sure you take time to organize and plan your study time – start your reading as soon as is possible as the more prior preparation you complete, the better and more lasting and meaningful your learning will be. Learning is not unidirectional in that the coordinator (teacher/lecturer) lectures or teaches and the students study and listen. It is essential to note that students are co-producers of a module offering and in that role you are expected to make informed contributions, particularly during the seminar sessions. Should you need clarification on module matters in this Study Guide, do not hesitate to contact me. I hope you will enjoy the Business Policy module and wish you good luck with the rest of your study and for the future. Dr. Ann Bourke Business Policy Module coordinator, MSc 31 (Hong Kong) Associate Dean T&L, UCD School of Business, March 2013

4 MSc Business Policy HK March 2013

PART 1: INTRODUCTION TO THE MODULE
This Study Guide is designed to provide you with details of the Business Policy module (BMGT4046H) - the aims, outcomes, content and themes (theory and practice) along with delivery, learning and assessment arrangements. The learning supports used in the module are set out and an explanation is provided in relation to their design, use and importance. a) MODULE AIMS Business policy is the study of the roles and responsibilities of top level management, the significant issues affecting organizational success and the decisions affecting organization in long-run. Business policy defines the limits within which decisions must be made within firms and also deals with the acquisition of resources with which organizational goals can be achieved. While...
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