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MKT203
End-of-Course Assessment – January Semester 2012

Marketing Mix Management
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INSTRUCTIONS TO STUDENTS: 1. This End-of-Course Assessment paper comprises ELEVEN (11) pages (including the cover page). 2. You are to include the following particulars in your submission: Title, Your PI, Your Name, and Submission Date. 3. As the End-of-Course Assessment is in lieu of an examination, late submission will NOT be accepted by the University.

IMPORTANT NOTE ECA Submission Deadline: 04 May 2012, 1200 hrs

MKT203 Copyright © 2012 SIM University ECA – January Semester 2012

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ECA Submission Guidelines Please follow the submission instructions stated below: A - What Must Be Submitted You are required to submit the following THREE (3) items for marking and grading: • • A Report (you should submit this item first as it carries the highest weightage). A Video Presentation: o UniSIM conducts Walk-in Clinic Sessions on how to record ECA video presentation for SBIZ students every semester. Please see MyUniSIM Blackboard L01 group for details. o ECA video recording and submission guides are also available in MyUniSIM Blackboard at the FAQs tab under the banner “Submitting End of Course Assessment [ECA]”. The set of Powerpoint slides upon which the video presentation is based.



Please verify your submissions after you have submitted the above THREE (3) items.

B - Submission Deadline • • • • The THREE (3) items of Report, Video and Presentation Summary are to be submitted by 12 noon on the submission deadline. You are only allowed a ONE-TIME submission for each of the THREE (3) items. As the ECA is in lieu of an examination, late submission of any of the THREE (3) items will NOT be accepted by the University. It will be taken that you have withdrawn from the course if - you failed the ECA due to late submission of any of the THREE (3) items. - the Report is not submitted on time.

C - How the (3) Items Should Be Submitted • • • The Report: submit online to MyUniSIM (Blackboard) via TurnItIn (for plagiarism detection) The Video: submit online to MyUniSIM (Blackboard) (refer to MyUniSIM (Blackboard) Student ECA Video Submission Guide) The Presentation Summary: submit online to MyUniSIM (Blackboard) (TurnItIn submission not required)

MKT203 Copyright © 2012 SIM University ECA – January Semester 2012

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Avoid using a public WiFi connection for submitting large video files. If you are using public wireless (WiFi) connection (e.g. SG Wireless at public areas), you might encounter a break in the connection when sending large files.

D - Additional guidelines on file formatting are given as follows: 1. Report • Please ensure that your Microsoft Word document is NOT of the type .docx as this is generated by Microsoft Word 2007 or higher version and it is NOT readable by earlier versions of Microsoft Word. If you are using Microsoft Word 2007 or higher version, kindly ensure that you save your Report in .doc format so that your marker can read your Report.



2. Video

Showing your powerpoint projection in the background is NOT required. Your video file should be readable by current video player applications such as Windows Media Player and QuickTime Player. Do ensure that your video file conforms to these requirements: a) Time Duration: a minimum of 3 minutes and a maximum of 6 minutes b) File Size: No more than 100MB c) File Formats: • .wmv (recommended) • .mov If we are unable to view your video file, we will treat it as nonsubmission of the video component. Note: Please refer to the FAQs in MyUniSIM Blackboard under the banner “Submitting End of Course Assessment [ECA]” for the following guides: a) ECA Submission Guide b) Software for ECA Presentation video recording and conversion. Under the banner “Online Tutorials”, computer-based training are also available on how to use Windows...
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