| | | |[pic] | | | | | | |EMBA Program | | |Faculty of Business Studies | | |Jahangirnagar University | | | | | | |
Course Title: Business Communication
Course Code: EMBA 501
Course Instructor: Mahfuza Khatun
This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of concise written expression to modern business communication. Required Reading Materials:
I. COURTLAND L. BOVEE, JOHN V. THILL & BARBARA E. SCHATZMAN : Business Communication Today, 9th edition
Support / Reference Books
I. RAYMOND V. LESIKER & JOHN D....