TARABA STATE POLYTECHNIC, JALINGO
CON SULTANCY SERVICES UNIT
DEPARTMENT OF ACCOUNTANCY
BUSINESS COMMUNICATION II
COMMUNICATION PRINCIPLES, THEORY AND PROCESS
Introduction: Entomologists trace the origin of the word communication to the Latin prefix “communis” .this word is in the same family of words like ‘communism’ and commune which means in common. When two or more people exchange ideas and they seems to understand each other they have something in common or in short they have communicated. Communication serves as an instrument of social interaction.it helps us to understand ourselves and to keep in touch with other people to understand them and predict their response to situation. Communication is seen as lubricant that keeps the machinery of the organization functioning. It is the means through which roles are identified and assigned. Simply put it’s the life blood of an organization. DEFINITION: communication is vesicular term changing its meaning with every author or perspective hence the need to find a working definition that will guide us in our discussions. Communication as defined by R.Chappelet. al. (1984) is any means by which thought is transferred from one person to another. Communication is the transfer of ideas from a sender to a receiver. Any means that an individual uses to transfer idea, meaning, emotion, feelings or attitude to others is communication. Communication is a process of conveying message from one person to another, an organization to another or from one network eg TV Radio, Gsm to the people. In short communication is an act of sending and receiving messages. Rita and Sheila Udall (1979) defines communication as a process by which one person or group shares and imparts information to another person or group so that both people or group clearly understands one another. Hudson (1977) defines communication as an “ability to convey in simplest form information or ideas which the recipient can easily understand; and an ability on the side/part of the recipient to reciprocate in such a way we can easily understand him” Little (1977) viewed communication as the process by which information is passes between individuals and or organization y means of previously agreed symbols. (Here communication is seen as a process of encoding and decoding). Communication in this broad sense involves an encoding process which encompasses ideation and media decisions and its interpretation by the receiver which involves a decoding process. Chruden and Sherman (1978) focus on the definition of communication within an organization. According to them at all levels in the organization amongst and between executives, managers, staff, personnel supervisors, foreman and employees the communication process is continually in action conveying information ,ideas, attitudes, and feelings amongst individuals and amongst group of individuals. From all the definition above one could adduce that there is a common thread that linked all of them. We could see that communication in short is: A process of transmitting information and thought.
Communication is purposeful
Imparting and sharing information
a two-way process
conveying of ideas attitude and feelings
Symbols and language of communication must be clearly understood by both the sender and the receiver. Communication process
Communication takes effect in a web of continuous process as it has been observed that 70% an active human beings life on the job is spent in the communication process A typical communication process is depicted in the diagram below Feed Back
Transmission of message
Reception, decoding and understanding the message
Communication begins with the sender who has” thought” or idea which is encoded in such way that can be understood by the receiver. The information is transmitted over a channel that links the sender and the receiver. The receiver then...
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