Bus301 Unit Guide

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BUS301
Global Business Strategy
Department of Marketing and Management
Faculty of Business and Economics

Unit Guide
S1 Day Session 1, North Ryde, Day 2013

Table of Content
Table of Content
General Information

2
3

Convenor and teaching staff
Credit Points
Prerequisites
Corequisites
Co-badged status
Unit Description

3
3
3
3
3
3

Learning Outcomes
Graduate Capabilities

4
5

Problem Solving and Research Capability
Creative and Innovative
Effective Communication
Discipline Specific Knowledge and Skills

5
5
5
6

Assessment Tasks

7

Group Presentation
Individual Assignment
Final Examination

7
7
8

Unit Schedule
Delivery and Resources

10
12

Classes
Required and Recommended Reading Materials
Technology Used and Required
Teaching and Learning Strategy

Policies and Procedures

12
12
12
12

14

Academic Honesty
Grades
Grading Appeals and Final Examination Script Viewing
Special Consideration Policy
Student Support
UniWISE provides:

14
14
14
15
15
15

Student Enquiry Service
Equity Support
IT Help

15
15
15

Page 2 of 15

General Information
Convenor and teaching staff
Unit Convenor: Yue Wang
Email: yue.wang@mq.edu.au
Phone: 98508513
Office: Room 642, Building E4A
Consultation Hours: Thursday 3-5 pm

Credit Points
3

Prerequisites
BUS202 and 39cp

Corequisites
N/A

Co-badged status
This unit is not co-badged.

Unit Description
This unit examines the key business policy decisions in managing an international business including: sources of competitive advantage in international competition; foreign market entry strategies; international strategic alliances; global competitive dynamics; product and geographic diversification strategies; multinational organisational structures; and international corporate governance systems. By the end of the unit students should have an improved understanding of the process of developing a strategy for an international business as well the key factors in the firm and its external environment that must be considered.

Page 3 of 15

Learning Outcomes
1 . Explain key concepts and theories in strategic management. 2 . Apply relevant concepts, theories and techniques to identify and analyse key strategic issues facing a business.
3 . Develop capabilities to make effective recommendations for resolving complex strategic issues/problems.
4 . At the highest level of learning, students will be able to design new conceptual frameworks and techniques for strategy analysis based on the economic principles (ideas, concepts etc.) introduced in the course.

Page 4 of 15

Graduate Capabilities
Problem Solving and Research Capability
Our graduates should be capable of researching; of analysing, and interpreting and assessing data and information in various forms; of drawing connections across fields of knowledge; and they should be able to relate their knowledge to complex situations at work or in the world, in order to diagnose and solve problems. We want them to have the confidence to take the initiative in doing so, within an awareness of their own limitations.

This graduate capability is supported by:
Learning

Apply relevant concepts, theories and techniques to identify and analyse key

Outcome

strategic issues facing a business.

Learning

Develop capabilities to make effective recommendations for resolving complex

Outcome

strategic issues/problems.

Assessment

Group presentation

Task
Assessment

Individual Assignment

Task
Assessment

Final Examination

Task

Creative and Innovative
Our graduates will also be capable of creative thinking and of creating knowledge. They will be imaginative and open to experience and capable of innovation at work and in the community. We want them to be engaged in applying their critical, creative thinking. This graduate capability is supported by:

Learning

Develop capabilities to make...
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