Brand Elements

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STUDY ON
THE IMPORTANCE,ROLE,CONSUMER IMPACT &
BUDGET OF VISUAL MERCHANDISING

Dissertation Submitted to the

Padmashree Dr. D.Y. Patil University

In partial fulfillment of the requirements for the award of the Degree of

MASTERS IN BUSINESS ADMINISTRATION

Submitted by:

DIVYA. P. KUMAR

(Roll No.MBA-RET-0801010)

Research Guide:

PROF. KRISHNA SHETTY

Department of Business Management Padmashree Dr. D.Y. Patil University CBD Belapur, Navi Mumbai.

March 2010

1

INDEX

TOPICPAGE NO

1Declaration4

2Certificate5

3Acknowledgement6

4Objective of the project7

5Definition of the problem8

6Literature Review10

7Executive Summary15

INTRODUCTION TO VISUAL MERCHANDISING

8Introduction to Retailing17

9Introduction to Visual Merchandising63

10Role Of Visual Merchandising87

11Effect of the colour, line etc on Visual Merchandising152

12Impact Of Visual Merchandising on Consumer Behaviour167

13Budget in Visual Merchandising175

14Questionnaire185

15Data Analysis187

16Research Methodology191

17Recommendations192

18Limitations of study193

2

19Conclusion194

20Bibliography198

3

DECLARATION:

I Divya P Kumar hereby declare that the dissertation, VISUAL MERCHANDISING - Importance, Role, Impact on Consumer & Budget submitted for the degree of Masters of Business Administration at Padmashree Dr. D.Y.Patil University’s Department Of Business management is my original work and the dissertation has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles

Place: Navi MumbaiSignature of the student:

Date:

4

CERTIFICATE

This is a certify that the dissertation titled Visual Merchandising is the bonafide research work carried out by Ms. Divya P Kumar of M.B.A at Padmashree Dr. D.Y.Patil University’s, Department Of Business Management during the year 2008-2010, in partial fulfilment of the requirements for the award of degree of Master In Business Administration and that the dissertation has not formed the basis for the award previously of any degree, diploma, associate ship, Fellowship or any other similar title....
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