Banyan Tree Branding
Banyan Tree Update Information
Graeat Article on Branding Banyan Tree
http://www.slideshare.net/sonising/01-banyan-tree-hotels-and-resorts
Banyan Powerpoint Presentation – Developing a Powerful Service Brand * Factors behind expansion success 1. Choice of target segment 2. Positioning and branding strategy 3. Product/service design and delivery 4. Aggressive internal marketing 5. Winning the support of local communities and public interest groups 6. Pioneer status: first mover advantage 7. Pro-environmental business practices * Marketing and Brand Values 1. Marketing strategies were managed by international advertising agency 2. Brand awareness created through PR and global marketing * Unique brand position – timely and appropriate in today’s hectic and stressful lifestyles, appeal to the senses * Achieving branding consistency through management by brand – management of the portfolio by brand would achieve more consistency in branding and positioning and also make it easier to cross sell and bundle products, although such an arrangement would require duplication in resources for various functions.
Source: http://www.slideshare.net/imsaurabhsingh/brand-building-and-service-marketing-at-banyan-tree-hotels-and-resorts
View From The Top: Abid Butt (Banyan Tree Hotels & Resorts)
He has the honour of being the first CEO of Banyan Tree Hotels & Resorts after its founder KP Ho. Will he be under the huge shadow of Banyan Tree Holdings’ chairman KP, or can Abid Butt be his own man in running the show?
What’s the burden of being the first CEO of Banyan Tree Hotels & Resorts after founder KP Ho?
I’ll be the guinea pig (laughs). All joking aside, if you are the first in anything, you are somewhat establishing where the bar is. So I have the luxury of being able to do that and that’s exciting.
Where is your bar?
My own bar is high up. I’m told by people I’ve worked with throughout the years that I
Graeat Article on Branding Banyan Tree
http://www.slideshare.net/sonising/01-banyan-tree-hotels-and-resorts
Banyan Powerpoint Presentation – Developing a Powerful Service Brand * Factors behind expansion success 1. Choice of target segment 2. Positioning and branding strategy 3. Product/service design and delivery 4. Aggressive internal marketing 5. Winning the support of local communities and public interest groups 6. Pioneer status: first mover advantage 7. Pro-environmental business practices * Marketing and Brand Values 1. Marketing strategies were managed by international advertising agency 2. Brand awareness created through PR and global marketing * Unique brand position – timely and appropriate in today’s hectic and stressful lifestyles, appeal to the senses * Achieving branding consistency through management by brand – management of the portfolio by brand would achieve more consistency in branding and positioning and also make it easier to cross sell and bundle products, although such an arrangement would require duplication in resources for various functions.
Source: http://www.slideshare.net/imsaurabhsingh/brand-building-and-service-marketing-at-banyan-tree-hotels-and-resorts
View From The Top: Abid Butt (Banyan Tree Hotels & Resorts)
He has the honour of being the first CEO of Banyan Tree Hotels & Resorts after its founder KP Ho. Will he be under the huge shadow of Banyan Tree Holdings’ chairman KP, or can Abid Butt be his own man in running the show?
What’s the burden of being the first CEO of Banyan Tree Hotels & Resorts after founder KP Ho?
I’ll be the guinea pig (laughs). All joking aside, if you are the first in anything, you are somewhat establishing where the bar is. So I have the luxury of being able to do that and that’s exciting.
Where is your bar?
My own bar is high up. I’m told by people I’ve worked with throughout the years that I