Bakery Industry in India

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EXECUTIVE SUMMARY-

The bakery industry in India is the biggest in food industry. It witnesses tremendous growth with the changing demographics and an improvement in the quality of life of urban people & rural people. I would like to thank you for providing me this opportunity to provide a brief knowledge about this industry & share some basic ideas to implement, while working in similar trade.

CONTENTS-

1. INTRODUCTION

2. PRODUCTS

3. MARKET POTENTIAL

4. MANUFACTURING PROCESS

5. MARKET INFORMATION

6. FOCUSING MARKET SEGMENT & OTHER STRATIGIES

7. MY STRENGHT FOR THE GIVEN ROLE

1.0

INTRODUCTION

Bakery is a traditional activity and occupies an important place in food processing industry. Despite the advent of fully automatic and semi-automatic bread as well as biscuit making Plants, a sizeable number of people still prefer fresh bread and other products from bakery.

The bakery industry in India can be categorized into the three broad segments of bread, biscuits and cake. Only 40% of the 3m tonnes bakery products industry in India is in the organized sector, while the balance comprises of unorganized, small-scale local manufacturers (Samant 2002).With changing consumer tastes and with the entry of multinationals post liberalization, the average Indian is expanding his palate from just bread, cake and biscuits to more sophisticated pizzas and burgers. The consumers are increasingly going for newer options with respect to bakery products. Recently, there has been a steady inflow of MNC’s and other organized players in this sector, leading to increased competition. Few Companies that go through channel partner are Britannia, Biskfarm, and Morish etc. Also, the Indian market is witnessing the proliferation of bakery café chains in the form of Barista, Café Coffee & Monginis etc.

2.0

PRODUCTS

There are many bakery products like bread and its different variants, biscuits, cakes &

pastries, cookies, puffs etc. having ready market round the year. Each product enjoys a very

wide range in terms of size or weight, flavours, end-use and so on. There is a tremendous

scope to introduce new varieties every year. However, this note deals only with bread and

biscuits. This project can be started anywhere in the country and there is no preferred

location as such. This note considers Meghalaya as the contemplated location in view of good

market prospects.

3.0

MARKET POTENTIAL

A bakery can be set up in urban as well as rural areas. Depending upon its location, a

suitable product mix can be worked out. This profile primarily considers semi-urban location

from where nearby rural centres can also be catered to. In view of this consideration, the suggested

products are bread and biscuits. These products are very well accepted in the market and have

gained consumer acceptance.

4.0 MANUFACTURING PROCESS -

4.1 Raw Material-

The major raw material required is flour. Ideally, the unit can enter into a long term supply

arrangement with an established flour mill to ensure adequate and timely supply. Other

items like yeast, sugar, ghee, milk powder, salt, edible colour and flavours shall be available

from nearby trading centres.

4.2 Bread -

The Process Flow Chart is as under:

➢ Sifting of flour

➢ Preparation of suspension

➢ Preparation of dough by kneading all the ingredients

➢ Fermentation of dough

➢ Baking

➢ Cooling and packing

4.3 Biscuits-

The Process Flow Chart is as under:

➢ Mixing of ingredients except flour in required proportion in paste form.

➢ Preparation of dough by mixing with flour.

➢ Placing dough in biscuit moulding and cutting machine

➢ Baking

➢ Cooling & packing

5. MARKET INFORMATION-

According to Assocham-India's bakery market is worth Rs 3,295 crore and it is witnessing a steady...
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