Assignment Brief

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LSBM Assessment

LONDON SCHOOL OF BUSINESS AND MANAGEMENT
NQF Level 4: BTEC Higher National H1
UNIT NO:
Y/601/0546
UNIT TITLE: Business Environment
ASSIGNMENT NO: 1
ASSIGNMENT TITLE: Two Businesses on Our Doorstep
UNIT OUTCOMES COVERED:
LO1 Understand the organisational purposes of businesses
LO3 Understand the behaviour of organisations in their market environment .
GRADING OPPORTUNITIES AVAILABLE
Outcomes/ Grade
Descriptors

P1

P2



P3

P4



DATE SET:

M2



M3



D1



D2

D3



w/c 26th November 2012

DUE DATE:

M1

15th February 2013

LEARNER :

___________________________________________

OUTCOMES/GRADE DESCRIPTORS ACHIEVED (please tick)
Outcomes/ Grade
Descriptors

P1

P2

P3

P4

M1

M2

M3

D1

COMMENTS:

Assessor:

IV COMMENTS:

created/updated by: Mark Powell

Signature:______________

Date:___/___/___

D2

D3

LSBM Assessment
Assignment Brief
Scenario

The structure and behaviour of businesses are determined by many factors including their purpose, ownership, shareholders and market environment. Your assignment is to compare two contrasting local businesses and discusses how they are coping with the current economic situation.

You will need to identify two suitable businesses that illustrate some of the relevant factors such as differing ownership types, purpose, structure, etc. You will need to carry out research into each business. This can be through interviewing staff or management of a local business, internet research or any other method of determining the relevant information.

Note : This assignment covers Learning Outcome s 1.0 and 3.0

Tutor Notes
 Your assignment should be handed in by the deadline.
 This assignment must be your own work and original.
 All sources of reference must be included using the Harvard referencing system
 You will be expected to check spelling mistakes and grammar.  Your assignment should be at least 2000 words

created/updated by: Mark Powell

LSBM Assessment

Tasks
Task 1
Produce a report on two local, contrasting businesses. The first half of the report should describe the two businesses and should include at least the following information about the two businesses;

 Purpose
 Ownership type
 Responsibilities
 Organisational structure
 Stakeholders
 Stakeholder objectives
 Success in meeting responsibilities and stakeholder objectives

Task 1 covers assessment criteria 1.1, 1.2 and 1.3
Task 2
The second half of the report should;




Explain how the current market structures have determined the pricing and output decisions of the two businesses.
Provide examples of how the two businesses have responded to market forces
Discuss how the business and cultural environments shape the behaviour of one of the businesses.

Task 1 covers assessment criteria 3.1, 3.2 and 3.3

created/updated by: Mark Powell

LSBM Assessment

Translation of the general grading criteria to this assignment Criteria
Pass
LO1 Understand the
organisational purposes of
businesses

LO3 Understand the
behaviour of organisations in
their market environment

Merit
Identify and apply strategies
to find appropriate solutions

1.1 Identify the purposes of different types of organisation 1.2 Describe the extent to which the organisation meets the
objectives of different stakeholders
1.3 Explain the responsibilities of an organisation and strategies employed to meet them

3.1 Explain how market structures determine the pricing and
output decisions of business
3.2 Illustrate the way in which market forces shape
organizational responses using a range of examples
3.3 Judge how the business and cultural environments shape
the behaviour of a selected organisation

M1 explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting
organisations

Present and communicate...
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