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  • Topic: Dog, Pet, Veterinary medicine
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  • Published : September 25, 2012
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9/4/2012

Pet Industry: Products, Services, and Careers
Mariana C. Rossoni Serão, PhD
Postdoctoral Research Associate Companion Animal Nutrition

September 4, 2012

2011-2012 Pet Owners Survey (APPMA)
• 63% of U.S. households have at least one pet
▫ ~72.9 million homes ▫ ~4 out of 10 pet-owning households are multiple pet owners ▫ In 1988, the first year the survey was conducted, 56% of U.S. households owned a pet as compared to 62% in 2008

U.S. Pet Ownership (2011)
Animal Dog Cat Fish Bird Small animal Reptile Equine # of U.S. households that have a pet (millions) 45.6 38.9 12.6 5.7 5.0 4.6 2.4

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Market Data
• US sales of pet products and services increased 6.2% from 2009, and reached $48.35 billion in 2010 ▫ added $2.85 billion dollars in 2010 ▫ Estimated to have added $2.5 billion in 2011 For 2011, it estimated that $50.84 billion was spent on our pets in the U.S. Estimated Breakdown: Food Supplies/OTC Medicine Vet Care Live animal purchases Pet Services $19.53 billion $11.4 billion $14.11 billion $2.15 billion $3.65 billion

Sales
Food Supplies/Medicine Vet care Live animals Pet services

Source: http://www.petfoodindustry.com/Columns/Market_Report/Market_ Report__State_of_the_industry.html

What are companion animals?
• Animals staying in the company of humans or providing company to humans • Kept for pleasure rather than utility • Receive personal attention • Primary benefits are non-commercial

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Beds

Beds

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Transportation

Transportation

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Clothes

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Clothes

Clothes

~

78 millions

~

86 millions

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Hungry population

Petfood Industry History
• 1866 – James Spratt
▫ Meat-vegetable-flour mixture – dog cakes

• 1922 – P.M. Chappel canned food
▫ Canned horse meat – deficient in nutrients

• 1954 – Jim Corbin and Joe Vandepopuliere
▫ Developed first extruded dog food

Petfood Value
• U.S. $19.53 billion estimated for 2011 - up 4.8% from 2010 • Worldwide – $95.7 billions until 2017 Country USA Brazil Japan UK France Germany Russia 2012 $ Millions 20,182 4,329 4,285 3,579 3,309 2,649 2,226 Annual Growth Rate 2.5 3.8 2.4 0.7 1.0 0.2 11.8

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Petfood Trends
• Petfood trends closely follow human food trends
▫ ▫ ▫ ▫ ▫ Organic Natural Higher-quality ingredients Homemade Raw

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Treats
• • • • • • • • • Sales of biscuits/treats increased by 8% in 2010 Biscuits Bones – Rawhide or animal Dried meats Extruded treats Functional treats Frozen Homemade Bakery

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Clicker Question #2
• What type of diet do you feed your pet – either at school or home? A. Dry kibble B. Canned diet C. Raw meat D. Homemade E. I don’t have a pet

For 2011, it estimated that $50.84 billion will be spent on our pets in the U.S. Estimated Breakdown: Food Supplies/OTC Medicine Vet Care Live animal purchases Pet Services $19.53 billion $11.4 billion $14.11 billion $2.15 billion $3.65 billion

Sales
Food Supplies/Medicine Vet care Live animals Pet services

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Kitty Litter
• New trends - newspaper pellets or silicon based pellets

Litter boxes

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Careers with companion animals

• Private or corporate clinical practice • Teaching and research • Military service • Animal shelter medicine • Animal behavior • Animal advocates

Veterinary Medicine
• Regulatory medicine • Public health • Some employing agencies: ▫ USDA, APHIS, FDA, EPA, CDC, Dept. of Homeland Security

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Becoming a veterinarian
• 28 AVMA-accredited schools of veterinary medicine in the U.S. • Many graduates go on to pursue a specialty…

AVMA specialty organizations
• Veterinary Practitioners • Veterinary Toxicology • Laboratory Animal Medicine • Poultry Veterinarians • Theriogenologists

AVMA specialty organizations
• Veterinary Anesthesiologists • Veterinary Behaviorists • Veterinary Clinical Pharmacology •...
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