AMN442_Tutorial_&_Assessment_Guide_2014_July

REVISED JULY 2014
AMN442: Marketing Management

Study Guide Semester 2 2014

CONTAINS:
Lecture schedule
Tutorial guide
Concepts discussion schedule
Questions similar to final exam will be discussed at tutorials each week.
Weekly concepts for self study
Questions set in guide for self-directed learning may be discussed at tutorial +
Students contributions of online resource material on the week’s concepts.

Assignment guide
Progressive work on your assignment in your own time and at tutorial workshops.

AMN442 Marketing Management Lecture Schedule

Week
Week starting
Topic
Readings
1
21/07/14
Administration and Welcome
Introduction to Marketing
Ch 1
2
28/07/14
The Global Marketing Environment
Ch 3
3

4/08/14
Consumer Buyer Behaviour
Ch 5
4
11/08/14
Business Buyer Behaviour
Segmentation and Targeting Issues
Ch 6, 7
5
18/08/14
Market Research
Ch 4
6
25/08/14
Marketing Strategy and Competitive Advantage
Ch 2, 18
7
1/09/14
Mid Semester Exam

8
8/09/14
Product + extended marketing mix of people, process and physical environment
Ch 8,9
9
15/09/14
Price
Ch 10,11
10
22/09/14
Place (Distribution)
Ch 12,13

29/09/14
Semester break

11
11/10/14
Promotion
Ch 14-17,
12
18/10/14
International marketing
Ch 19
13
25/10/14
Marketing Ethics
Course Review and Exam Information
Ch 20

AMN442 Marketing Management Tutorial Guide

Session
Week

Topic
Reading
1
2
Introduction to Marketing Management
Self study exercise: See Discussing the Concepts questions listed in each session page of this guide.

CH1
2
3
The Global Marketing Environment
Self study exercise: See Discussing the Concepts questions listed in each session page of this guide.

CH3
3
4
Consumer Buyer Behaviour
Self study exercise: See Discussing the Concepts questions listed in each session page of this guide.

CH5
4
5
Business Buyer