Advertising Plan Sample

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ADVERTISING CAMPAIGN

NINJA GOHAN
Japanese Food

2nd semester

I. Situatuional Analysis 01

A. Company History :
Ninja Gohan was first established last Febuary of 2010, in Waltermart Dasmarinas. Mrs. Amie Hoble, who is exposed in catering and management, together with his husband who is an experienced chef and her sister and her sister’s husband who before hand already owned a Japanese restaurant, joined forces and worked together in order to make Ninja Gohan possible. Then, they decided to move their business to Nicacia, Dasmarinas. In year 2011, they placed another branch at Brgy Sta.Fe, Congressional Rd., Dasmarinas City, fronting DLSU-D . B. Product History :

Ninja Gohan serves different variety of Japanese food to their customers. Their product’s ingredient are all imported from Japan. But since their business is located here in the Philippines and most of their target markets are Filipinos, they decided to adjust the flavors of their products to suit the Filipino taste buds. Strenghts

• It is the newest Japanese restaurant in Dasmarinas Cavite. • All ingredients are imported from Japan.
• The location of the restaurant is effective

Weaknesses
• The restaurant does not have enough employees to serve the customers. • The space of the restaurant is only limited to 3 dozen customers. • Since it lacks employees, it has a very slow service.
Opportunities
• The restaurant may build more branches not only in Cavite but also in the other areas of the Philippines in the future. • They can expand the space of their restaurant

02
Threats
• Cafeterias and carinderias near Ninja gohan that offers much affordable prices on their menus. • Changes in the economy
• Competition from other Japanese restaurant like Jatayna.

C. Consumer Evaluation

I. Consumer Makeup

GROUP 1|
Age| 11-25|
Gender| Female, Male, LGBT|
Income| P100-P5000|
Education| Highschool & College|
Race| All (Mainly Filipinos and Asians)|
Social class| Working class, Middle class, Upper class|
Family size| 4-5|
Geographical| Dasmarinas, Cavite|
Product user| Loyal to brand|
Lifestyle| Japanese food lovers, fun seekers,single|

03
GROUP 2|
Age| 11-25|
Gender| Female, Male, LGBT|
Income| P100-P5000|
Education| Highschool & College|
Race| All (Mainly Filipinos and Asians)|
Social class| Working class, Middle class, Upper class|
Family size| 4-5|
Geographical| Dasmarinas, Cavite|
Product user| First time buyer|
Lifestyle| Students, Single,|

GROUP 3|
Age| 25-35|
Gender| Female, Male, LGBT|
Income| P15,000-80,000|
Education| College graduate|
Race| All (Mainly Filipinos and Asians)|
Social class| Working class, Middle class, Upper class|
Family size| 4-5|
Geographical| Dasmarinas, Cavite|
Product user| Loyal to brand|
Lifestyle| Single, married, employee,working|

GROUP 4|
Age| 25-35|
Gender| Female, Male, LGBT|
Income| P15,000-80,000|
Education| College graduate|
Race| All (Mainly Filipinos and Asians)|
Social class| Working class, Middle class, Upper class|
Family size| 4-5|
Geographical| Dasmarinas, Cavite|
Product user| First time buyer|
Lifestyle| Single,married, employee, working|

GROUP 5|
Age| 35-50|
Gender| Female, Male, LGBT|
Income| P15,000-80,000|
Education| College graduate|
Race| All (Mainly Filipinos and Asians)|
Social class| Working class, Middle class, Upper class|
Family size| 4-5|
Geographical| Dasmarinas, Cavite|
Product user| Loyal to brand|
Lifestyle| Single, Married, Employee, Working|

2. Market Segmentation

Geographical Segmentation| Bacoor, Imus, and Dasmarinas, Cavite| Product User Segmentation| First time buyers, Loyal to brand| Lifestyle Segmentation| Single, Married, Working, Fun seekers, Intimates|...
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