ABR Guidelines 2013
UiTM
APPLIED BUSINESS RESEARCH
ABR 794/796
GUIDELINES
This set of guidelines for the course Applied Business Research (ABR 794/796) is divided into the following sections:
1) Introduction and Administration
2) Research Proposal
3) Research Report
4) Conclusion
SECTION ONE:
INTRODUCTION AND ADMINISTRATION
1.1 OVERVIEW
Central to all managerial activities is the ability to make informed business decisions. Often the difference between making good decisions and committing blunders lies in how managers go about the decision making process. Hence managers are required to consistently study and analyze issues to ensure that all decisions made are well grounded with facts and strong rationale. In cultivating these habits, managers are required to be aware of and be involved in some form of research activity as and when they make decisions at the work place.
Further, managers often interact with research consultants who are engaged by the organization. It is therefore necessary for managers to discriminate between good and bad studies undertaken by these consultants. Whenever the need arises managers are required to undertake or participate in research to solve problems. In addition, managers are also required to evaluate the findings and value of studies published in professional journals and to be able to adapt to the changing work environment.
It is for these and many other reasons that Applied Business ABR (ABR 794/796) is a compulsory activity and a REQUIRED experience for students prior to the award of the MBA/EMBA by the Graduate School of the Faculty of Business Management, UiTM.
1.2 BUSINESS RESEARCH
Business Research is often described as a “systematic and organized effort to investigate a specific problem (or a few related problems) encountered in a work environment or a given task or a given setting, that need solutions. It is worth mentioning that Applied Business
APPLIED BUSINESS RESEARCH
ABR 794/796
GUIDELINES
This set of guidelines for the course Applied Business Research (ABR 794/796) is divided into the following sections:
1) Introduction and Administration
2) Research Proposal
3) Research Report
4) Conclusion
SECTION ONE:
INTRODUCTION AND ADMINISTRATION
1.1 OVERVIEW
Central to all managerial activities is the ability to make informed business decisions. Often the difference between making good decisions and committing blunders lies in how managers go about the decision making process. Hence managers are required to consistently study and analyze issues to ensure that all decisions made are well grounded with facts and strong rationale. In cultivating these habits, managers are required to be aware of and be involved in some form of research activity as and when they make decisions at the work place.
Further, managers often interact with research consultants who are engaged by the organization. It is therefore necessary for managers to discriminate between good and bad studies undertaken by these consultants. Whenever the need arises managers are required to undertake or participate in research to solve problems. In addition, managers are also required to evaluate the findings and value of studies published in professional journals and to be able to adapt to the changing work environment.
It is for these and many other reasons that Applied Business ABR (ABR 794/796) is a compulsory activity and a REQUIRED experience for students prior to the award of the MBA/EMBA by the Graduate School of the Faculty of Business Management, UiTM.
1.2 BUSINESS RESEARCH
Business Research is often described as a “systematic and organized effort to investigate a specific problem (or a few related problems) encountered in a work environment or a given task or a given setting, that need solutions. It is worth mentioning that Applied Business