GOING TO MARKET
Marketing mix and Strategies Used
ADIVITYA SHARMA 80302130046 A044 COMPANY OVERVIEWMPANY
* Pantaloon Retail (India) Limited (PRIL) was set up as Manz Wear Private Limited on October 12, 1987. * On September 25, 1992 Manz Wear Private Limited became Pantaloon Fashions (India) Ltd. * It operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. * Headquartered in Mumbai (Bombay), the company operates over 12million square feet of retail space, has over 1000 stores across 71cities in India and employs over 30,000 people.
The service marketing mix of Pantaloons – A leading retail store 1. Product:
E-commerce: Pantaloon’s website Futurebazaar.com has revolutionized the e-commerce business in India. It offers a wide range of products at affordable prices. Food: In food business, the group offers a host of options.
Food Bazaar – a chain of large supermarkets; Brew Bar – a beer bar; café Bollywood – a national chain of eateries; Chamosa – a pan-Indian chain of snack counters, and Sports Bar – a bistro focused on the world of sports. Fashion: The group offers a variety of options in fashion. Its brands include all, Blue Sky, Central, Etam, Fashion Station, Gini & Jony, Navaras, Pantaloons, and Top 10. Home & Electronics: Options include: Collection i – a lifestyle furniture store; Electronics Bazaar – offers branded electronic goods and appliances; e-zone – trendiest electronics items; Furniture Bazaar – entire range of Home Furniture; Home Town – one stop destination for all the home needs. General Merchandise: Options Include: Big...
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