3g as a Service

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3G as a service
Services Marketing Assignment
Akshay Dongre | FT13304

The Indian Telecommunications Industry
India boasts of the second largest telecommunication network in the world based on the total number of telephone users (both fixed and mobile phone). India has one of the lowest call rates in the world, backed by the huge telephone networks and the high level of competition amongst the service providers. India also boasts the world's third-largest Internet user-base with over 137 million subscribers as of June 2012. Major sectors of the Indian telecommunication industry are telephony, Internet and television broadcasting.

3G services in India
Telecomm in the world, and even in India, has gone through a huge number of changes. Its evolution through ‘generations’ has brought us to the age of 4G, today but the topic of this report will be 3G, still a new offering in developing markets like India. The third Generation of mobile telecommunications technology, or 3G is the set of networks that support data services exceeding speeds of 200 Kbit/s. Despite this, many ‘3G’ services advertised provide higher speed than the minimum technical requirements for a 3G service, purely to one up competition and to woo customers to purchase their service or to entice existing customers to upgrade to the 3G service. The main aim of this is to increase the number of subscriptions for the 3G services. 3G telecomm services find application in many areas like mobile Internet access, wireless voice telephony, video calls, fixed wireless Internet access and mobile TV. 3G includes a set of standards used for mobile telecommunication services and networks, and also mobile devices that comply with the IMT-2000 specifications, set by the International Telecommunication Union.

Motivation behind the selection of this topic
The reason I chose 3G as a topic for my study is because it is a topic whose launch, adoption, delivery, advertising etc. have been a topic of both...
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